Giny was facing a complete rebranding. We had the concept and the design to go with it, but it needed to have its own voice.
In the process of writing and pitching the Brand Manifesto video we discovered that the company's character had to be fresh, young-adult, with unexpected humour and in the right doses. We wanted to demonstrate our hybrid profile, a creative and strategic personality, fun and serious, with a focus on Barcelona and the world, with the intention of spreading the message of both small and large companies.